How to Install Google Tag Manager on Shopify
Find out how to correctly install Google Tag Manager on your Shopify store.
How to Set up Google Tag Manager on Shopify
On this page you’ll find a simple and detailed step-by-step guide for installing Google Tag Manager on your Shopify store. This guide is prepared specifically for non-Plus stores.
1. Go to https://tagmanager.google.com/ and create a new account.
2. Give your account and container a name and select Web and click Create.
3. Once your account is created, a popup will appear with the Google Tag Manager’s code. Copy the first code snippet.
4. Go into your Shopify store’s admin under Online Store > Themes > Edit Code.
5. Navigate to your theme.liquid file and paste the code close to the opening <head> tag at the top. See example:
6. Copy the second code snippet from Google Tag Manager.
7. And paste it in the same theme.liquid file right after the opening <body> tag.
8. Next, go back to Google Tag Manager and copy the first code snippet.
9. In Shopify, navigate to Settings > Checkout > Additional Scripts > Order Status page > Additional Scripts. And place the code at the top before any other scripts you might have installed.
That’s it! Now you’ve successfully installed Google Tag Manager on your Shopify store.