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FAQs

Frequently Asked Questions

What data can I track and display in my Facebook & Google Ads Managers?

Currently you can track Orders (Purchases), RevenueROAS, CPA, Add to Carts & Unique Add to Carts, Cost per Add to Cart (incl. Cost per Unique), and Initiate Checkouts & Unique Initiate Checkouts, Cost per Initiate Checkout (incl. Cost per Unique).

Will my ads go into review and restart the learning phase?

Yes and No.

Using the UTM-based setup; Yes. There's no way around this for tracking iOS14.5+ opted out sales back to an individual ad, except for one small loophole left open by Facebook. Which brings us to our Advanced Pixel Feeding Setup...

Using the Advanced Pixel Feeding setup; No. This requires no UTMs and doesn't require you to update your ads or restart the learning phase. Note: This feature is optional. It is based on a small loophole where Facebook doesn't check whether a user has Disabled tracking on their iOS device if you send Conversion API events using a User Agent of iOS13 or below. This loophole could be closed or may get banned at any moment, but is extremely effective.

How accurate is the data?

Extremely, so long as the customer clicked on an ad. Whether they're on iOS14.5+ or using an AdBlocker, AdBright will capture the id of the ad that brought them. Then once that customer eventually places an order, it will instantly display in your Ads Manager, using the AdBright extension's columns.

For view-through conversions where a customer never clicked on the ad but simply Googled or typed your URL in their browser directly — you would need to use our Advanced Pixel Feeding. It works by allowing you to pass all, even iOS14.5+ sales back to your Meta Pixel, despite those users having disabled tracking on Facebook or Instagram. Note: This feature is optional. It is based on a small loophole where Facebook doesn't check whether a user has Disabled tracking on their iOS device if you send Conversion API events using a User Agent of iOS13 or below. This loophole could be closed or may get banned at any moment, but is extremely effective.

What is the European cookie policy and how does AdBright bypass it?

Since July 2021, if a user in Europe doesn't consent to allowing Facebook's (or Instagram's) cookies, Facebook will proactively ignore the unique id of an ad-click (aka clickid)... even if the Meta pixel on your store sends info to Facebook that a sale has been made from that clickid. But as stated on Facebook's website and required by the EU, Facebook will discard the data. However AdBright still captures that sale for you (the 1st party) to use and just shows you your 1st party data conveniently next to the ad that made the sale, without sharing that info to a 3rd party, Facebook in this case.

Will AdBright slow down my website?

No. Our tracking code snippet is extremely lightweight and is built to load asynchronously, meaning it won't be slowing down your site for your users.

Can I track Leads as well as Sales?

Currently no, but we’re planning on adding support for Lead tracking soon as well.

I'm not on Shopify, will it work for me?

Very soon. AdBright will be available for non-Shopify stores in the very near future.

Does AdBright work on Chromium browsers like Ads Power, MultiLogin or Incogniton?

Yes! Many of our customers access their Ads Manager from Chromium browsers like Incogniton, MultiLogin and Ads Power and AdBright works perfectly for them.

Is my data safe and private?

Yes. Both Google’s OAuth team and the Chrome Store's approvals team have carefully reviewed our app to ensure it only uses the permissions to show your accurately tracked results inside your ads manager, without any possibility for anybody else to ever access any of your data.

Is the data sent in real-time?

Yes. AdBright captures sales in real-time and displays them in your Ads Manager in real-time as well.

Can I add users so my team can access and use AdBright?

On our Growth plan absolutely!

Do you have an affiliate program?

Yes! And a generous one at that. If you’d like to become an affiliate and earn 30% of the lifetime revenue generated by any of your friends or followers, simply go join our affiliate program here.

Do you offer agency accounts?

We do! If you’d like to get AdBright for all or some of your agency’s clients, simply contact us either by chat or by contacting us at support@adbright.io and we’ll be happy to offer an agency bulk discount.